And we want to be The Fonz, because the Fonz is cool. He wears a leather jacket, he rides a motorcycle, he has a quiff, he hits jukeboxes and makes them play. He's a cool guy.
But as we get older, what is considered to be cool becomes less obvious and less cliched. No more wheelies on motorbikes, or generally unruly behavior. Being the first to have the latest fad or style, or hit single, is not as cool as being the first person to dismiss said fad, trend or music group on the basis of the most tenuous of links to an obscure political cause being fought in Outer Mongolia. “How can you listen to The Pussycat Dolls after what happened in Ulan Bator in '75 man?!” and all that.
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As an example of what used to be cool; smoking used to be cool. It used to be the epitome of cool; hanging round outside the school gates, or leaning against a bar, having a cig – you were cool. You were unruly, you were fighting the system. You were damaging your lungs… and your throat… and other things… and actually maybe it wasn't that cool at all. As knowledge of the consequences of smoking increased, the act of having a cigarette began to decrease in coolness. Although no-one seems to have told Noel Gallagher this.
During this year's Brit Awards the former Oasis guitarist spotted Muse drummer Dom Howard smoking an E-Lites electronic cigarette, something which Gallagher decided to use as the cornerstone of a whinge to NME about the state of the music industry. “I had to say to him: 'Really? Really? Is that where you are at? Do me a favor, mate, either have a proper one outside, or don't have one.' It lit up green when he had a drag of it. Nonsense.”
But is it nonsense? New gadgets are cool; new effective gadgets that aren't yet mainstream are particularly cool. And the electronic cigarette is certainly effective in what it does – cheaper than traditional cigarettes and free from tobacco and tar – so why is it not to be considered cool? Is it because as they are not subject to the smoking ban, using one wherever you like, does not break any rules?
Who can tell what irked Gallagher so much about the electronic cigarette, but as a case for its cool status, consider the following; electronic cigarettes are sticking it to the man on a daily basis. The reason why they are cheaper than traditional smoking products is because they are free from tobacco. As they are free from tobacco they are not hit by the taxation that affects regular cigarettes. Therefore they are delivering you a smoking alternative without putting money in the Government's pockets.
Sticking it to the man; surely the ultimate definition of cool. So we may not be able to be The Fonz any time soon, but at least we can annoy David Cameron, which is a pretty cool thing to be doing.